SEO freelancer from Stuttgart

As an SEO freelancer, I help you to get more visitors and customers to your website.

I created my first website for clients in 1998. Today, I combine marketing know-how with technical expertise and support marketing managers from SMEs, start-ups and international corporates in building organic and paid reach.
We use web analytics to eliminate data chaos and create meaningful reports. And I'll help you with lead optimization and marketing automation as a HubSpot freelancer.

Markus antoni schreibtisch4
Google partner
Usercentrics partner
Hubspot
Successful together

I manage SEO projects for companies from Stuttgart, Ludwigsburg and Remseck - as well as for clients throughout Germany and the DACH region.

Was kostet SEO für eure Website

Find out in a few seconds whether your website has SEO potential and what package I can offer you.

Simply enter the URL of your website and get an initial overview of the potential of your site and what optimization means for your investment in just a few moments.

Einen Moment, die Website wird analysiert

Zusammen besprechen?

Das Potenzial reicht nicht für einen direkten Termin. Bitte fordere zunächst die Analyse per E-Mail an, und ich werde prüfen, was da los ist.

Zusammen besprechen?

Eure Website hat Potenzial, du kannst direkt einen Videocall mit mir ausmachen, damit wir uns das gemeinsam anschauen.

Oder erstmal per E-Mail?

Trage einfach deine E-Mail-Adresse ein und du bekommst eine detailiertere Analyse zugesendet.

Datenschutz 
Konzept

Holistic approach

Together, we look at your website from all perspectives - technical, content-related, strategic and from the user's point of view. This is how we create sustainable improvements that really work.

Implementierung

Support with implementation

I work hand in hand with you or your agency - from analysis and technical adjustments to the creation of optimized content.

Diagram

Data-based decisions

With SEO monitoring, web analytics, insights from SEA and AI tools, we make well-founded decisions and avoid blind actionism based on too much gut feeling.

Visibility counts

Where does your website appear when you search for relevant terms?

Do you appear on page 1 - or do you leave this place to your competitors? And above all: Which search terms are important for you?
SEO means answering precisely these questions, analyzing various aspects of your website and optimizing them in a targeted manner - from the technical structure and loading speed to high-quality content that is tailored to the needs of your target group.

SEO is not a list of often pointless optimizations that achieve nothing. We concentrate on the essential points and focus on the crucial areas that are really relevant for you.

Focus on user intention

Understanding what the user wants - on Google and in AI search.

SEO is constantly evolving and adapting to new technologies and changing user habits. In particular, the integration of AI into search engines is revolutionizing how people search for and find information. At the same time, AI enables content to be produced quickly and cheaply - but is this content really helpful? Often not.

This is why it is becoming increasingly important to clearly understand user intent and create content that offers real added value.

My services as an SEO freelancer

What I do and how I can help you specifically

Technical SEO audit

We make sure that Google and other search engines can read (crawl) your content without any problems. Only then can the content appear correctly in the search results.

The aim here is to find stumbling blocks and remove them quickly so that your website functions smoothly from a technical point of view:

  • Improving loading times
  • Analyzing the core web vitals (key figures that measure the user experience on a website)
  • Checking the mobile display
  • Checking structured data (Schema.org)
  • Google Search Console check
  • Accessibility check (WCAG compliance, mandatory for many websites)
Contentkingapp

Content audit

We analyze how well your content is working. I create an overview of all existing pages, including the following information:

  • Page views
  • Impressions in Google (how often the individual page appears in Google)
  • Clicks on Google
  • internal links
  • External links (backlinks from other websites)
  • Page title
  • Meta description (important for the presentation in the search results)
  • headings

I calculate a score for each page from the metrics. We discuss measures on this basis.

Contenteditor1

Keyword research

This is a crucial building block for your SEO strategy. The aim is to identify the search terms that your target group uses and that are relevant to you.

In the course of keyword research, it becomes clear for which keywords your website is already being found, which existing content we need to optimize and where new content is needed to increase your reach:

  • Check which keywords are currently working for your website
  • Check what works for your competitors
  • Content gap analysis compared to competitors
  • Consideration of entities and natural language processing (NLP)
  • Inclusion and evaluation of existing keyword lists
Semrush keywordrecherche

SEO strategy

Based on the analyses, we define your SEO strategy and record this in specific tasks.

  • We look at the results of the technical SEO audit, the content audit and the keyword research.
  • You take me deeper into your products or services and we clarify which topics and keywords are relevant.
  • We define your goals, how we measure them and outline a strategy to get there.
  • We define a common picture of the customers (personas) so that we have more clarity about which content is relevant for whom and when (customer journey)
  • Define and record the resulting tasks
Contentoptimierung2

Project-specific audits and analyses

Sometimes it makes sense to carry out individual analyses for project-specific circumstances if, for example, a manual evaluation would be too time-consuming. I create these on the basis of various tools (e.g. Ahrefs, Conductor, ScreamingFrog, KNIME, n8n, Python).

Markus antoni lokal seo

Marketing dashboard

With a customized dashboard based on Google Lookerstudio, you have an overview of your SEO and marketing data in (near) real time.

All relevant key figures are available centrally and you don't have to gather the data from different tools.
We can see where we stand at any time and recognize what is working or needs to be fine-tuned. We can make decisions based on data.

At the same time, reporting is child's play because reports can be exported directly from the dashboard or sent automatically by email.
The dashboard contains important metrics on website usage and SEO, e.g:

  • Page visitors
  • Google impressions brand vs. non-brand
  • Google clicks
  • Engagement rate
  • User origin (organic, direct call, social media, other pages, ...)
  • Keyword positions from keyword monitoring
  • Visibility
  • Relevance of individual pages/areas
  • Google Ads metrics
  • Definition and implementation of individual key performance indicators (KPIs)
  • If required, I can support you in setting up or optimizing GDPR-compliant tracking including a consent tool - as a UserCentrics partner, I have the necessary expertise for this.

We are completely individual and customize everything according to your requirements and in your CI. If special views make sense for management or individual departments, we'll do it.

Seomonitor

On-page optimizations

Review and optimization of your website.

  • Meta tags (title, description)
  • Internal links
  • Website architecture
  • Structured data (Schema.org)
  • Multilingualism, Hreflang implementation
  • Other technical adjustments & quick wins
  • Image SEO (alt tags, format, compression, lazy loading)
  • Internal anchor text optimization & link prioritization
  • Not (or no longer) accessible pages (404 errors) -
  • Optimize redirects
  • E-E-A-T signals (e.g. author box, references, certifications)

I usually define specific changes that need to be made so that they can be implemented by your technical service provider. I come from a development background and speak the language of your developers or website agency so that we can make these adjustments. If required and

Code

Off-page optimization

Increasing brand and domain authority through targeted off-page measures.

  • Support in setting up linkable assets
  • Support with the placement of guest articles
  • Advice on other channels (radio, events, sponsoring, PR)
Links

My SEO tool stack

Seo monitor

SEOmonitor

For keyword monitoring of your site with access to rankings, AI overviews, search volumes, traffic forecasts and API access for individual audits and analyses. You can receive your own access on request.

Ahrefs

Ahrefs

For backlink analyses and technical monitoring of your site with the largest link index on the market.

Sistrix

SISTRIX

The best database for Germany and the DACH region for market and competition analyses. This allows you to evaluate your visibility and position compared to the competition.

Conductor

Conductor ContentKing

For real-time technical monitoring with 24/7 monitoring of your website and tracking of all changes to structure and content.

Screamingfrog

Screamingfrog

For technical website analysis, the industry standard for precise and in-depth website crawling.

Surferseo

SurferSEO

For AI-supported content optimization and research with search analyses, content audit and smart editor to improve your content.

N8n

n8n

For workflow automation, e.g. for keyword research and individual audits and analyses.

Dataforseo

DataForSEO

API with real-time raw data on rankings, keywords and domains for individual audits and analyses.

SEO for Stuttgart, Ludwigsburg, Waiblingen, Fellbach.

Or Bietigheim-Bissingen, Kornwestheim, Tamm, Möglingen, Asperg, Freiberg am Neckar, Marbach am Neckar, Benningen am Neckar, Affalterbach, Schwaikheim, Erdmannhausen, Steinheim an der Murr, Leutenbach, Korb or Kernen im Remstal - in the region we can arrange a personal meeting or simply meet for a good espresso.

Wissen

Questions and answers about SEO

Can SEO success be planned?

Good Google rankings are not a product of chance, but can be explained logically. Of course, this is no guarantee of success. But it does show that a great deal is possible with care, diligence and continuity.
Let's take a look at your website together in a free SEO potential analysis to find out whether SEO makes sense for you.

Is SEO worthwhile?

In the long term, investing in content and optimizing it for the user and the search engine always pays off. This content still works even if you don't pay for advertising. Depending on the search term, this can amount to several euros per click, which quickly adds up to a considerable equivalent value that you don't have to invest in paid search ads.

When will we see the first SEO results?

SEO is not just a few tricks that you do quickly and the site appears at number 1 on Google. It is strategic work over a longer period of time. One-off individual measures are usually not enough for sustainable improvements. Results are only visible after weeks or months.

Search engine advertising can be an ideal complement to search engine optimization in order to see short-term results and get more visitors.

Do we need a new website for SEO to work?

Not necessarily. In many cases, an existing website can be optimized with technical SEO, structured content and better internal linking so that it ranks significantly better - without a relaunch at all.A completely new website is only worthwhile if

the technical basis is outdated (e.g. ancient CMS, long loading times, lack of mobile optimization),
there are fundamental UX problems that can no longer be fixed economically, or
the design / structure no longer match your goals at all.

My approach: I always start with an SEO audit. If this shows that we can quickly achieve effects through targeted measures (page speed, clean information architecture, content enhancement), the current page remains in place. Only when the analysis clearly shows that the effort required for repairs would be greater than a relaunch do I recommend a rebuild - but then with a search engine-friendly structure so that you don't have to start from scratch.

We already have an agency for our website, can we still work with you?

Absolutely! I often work in addition to existing agencies. Your agency remains the lead, I contribute specialist expertise - for technical audits, keyword strategy or AI-supported content optimization, for example. Together, we increase speed and quality without duplicating work.

Can you implement our entire website?

Yes, but I'm not the classic WordPress freelancer who makes you a website, nor am I an agency for glossy websites. My approach is holistic websites that work for the user and SEO.

I'm happy to work with your agency, designer and frontend developer to create a beautiful design, or I can recommend someone from my network.

Do we need licenses for tools?

SEO tools can quickly cost several hundred euros or more. As a rule, however, you don't need your own licenses as you can use the tools through me. It is often also possible to set up your own access.

SEO freelancer or agency?

With me as a freelancer, you always have the same person behind your SEO strategy - no changing account managers and no complicated handovers. You speak directly to me as an expert, without sales blah-blah. The personal connection ensures short communication channels and quick decisions, without any "agency loops".
And ask for more details: Many agencies outsource this to SEO freelancers anyway because they don't have the expertise to this extent.

Partner

Are you from an agency, management consultancy or personnel service provider? I would be happy to work with you!

My SEO sprint packages or individual services are certainly an added value for your customers. As a rule, you position me as an expert in front of the customer - but a neutral white label appearance is also possible. You will of course receive an agency discount on my services. Enter your details below and you will receive further information from me.

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Alternativ kannst du mich über andere Kanäle erreichen.
Gerne können wir uns auf LinkedIn connecten.

+ 49 7146 990 1675
[email protected]
Markus Antoni on LinkedIn
Markus Antoni on Xing
#GernePerDu

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